March 2019 was my fourth year documenting the Water for Ishmael annual fundraising event. Each spring the staff, students, and volunteers put together a special event to raise funds for scholarships for ESL students. Dinner is served and includes dishes from many different countries. Some food is homemade and some is donated by a variety of local restaurants. The event also involves a silent auction, a bazar, cultural demonstrations and traditional dance performances.
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toledo commercial photography
Headshots are important in the professional world. Not only do they impact how your peers see you, they can direct how your potential clients think about you. Just like your store front, logo, and website create an experience for your customers, your own image is also an important part of your brand. A person who presents a sloppy appearance could be labeled as someone who might not take pride in their work. A nervous or angry expression could make clients wonder if you are difficult to work with. An outdated headshot may remind you of a younger self, but it will confuse peers when they meet you in person.
Witch is your favorite? It started as one model… simple. Then I had two, and then three. At this point I had decided to do a sort of boho-witch theme. I began researching costumes and culture. I discovered that in the Wicca belief system, each point of the pentagram represents an element. Air. Spirit. Earth. Fire. Water.
Now I had to have five models.
Anva is a very cute place. The decor is fun but relaxing and comfortable. I am a lover of textures and Anva is full of lovely ones to look at and feel. I felt like the whole place spoke to me saying, "just breathe and be". Val is one of the most positive people I have ever met. Every other word out of her mouth was a compliment. I am drawn to people like that because I highly value words of affirmation. What better place to get a self esteem boost than your stylist's chair? Val was very knowledgable about her business and her services. She has her client's well being in mind.
It was a pretty piece left over from a gilded age. The young girl's mother had found it in the attic and thought it would look nice in her little bedroom. It hung unobtrusively on the wall waiting for the tot to be tall enough to see into its shiny mercurial depths.
Branding your business might sound like something that just happens. When you start your shop, your service, your product, branding and public image will just fall into place right? Wrong. Branding is something purposeful that every successful business has done. Branding has to do with logos, color schemes, names and aesthetic. But it is even more than that. From the way you speak about your business on your website to the smell your clients associate with your company, everything you do can impact your branding.