Every business need a strong brand. A large part of building an iconic brand is having professional images that show off your services, products or people. Check out a previous post I wrote about this topic here: “Commercial Branding Shoot. Why You Need One”. Working with local Toledo professionals to create high quality branding images has been a rewarding experience and I enjoy seeing how my services can make a difference in their business.
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Commercial photography makes up a good portion of my business. I work with a variety of businesses and professionals in different fields. Some need branding images for their websites, some need social media content, and others are looking for headshots. Every business needs documentation of their product, service or professional faces. High quality commercial images play a large role in marketing to potential clients. I really enjoy being able to offer this service to Toledo area businesses. I love getting to know more about other professions and brands as I work with them on their commercial photos.
Headshots are important in the professional world. Not only do they impact how your peers see you, they can direct how your potential clients think about you. Just like your store front, logo, and website create an experience for your customers, your own image is also an important part of your brand. A person who presents a sloppy appearance could be labeled as someone who might not take pride in their work. A nervous or angry expression could make clients wonder if you are difficult to work with. An outdated headshot may remind you of a younger self, but it will confuse peers when they meet you in person.
Honestly, I had no idea what working with a snake would look like. I assumed that I would just let Spooky do her thing and we would hope for the best. She did not disappoint. Nicole was so gentle with Spooky, directing her but never forcing her to do anything she did not want to do. My priority when shooting with animals is to make sure they are treated with respect, in an ethical manner. Spooky's comfort and safety was more important to both of us, than having a successful shoot.
Anva is a very cute place. The decor is fun but relaxing and comfortable. I am a lover of textures and Anva is full of lovely ones to look at and feel. I felt like the whole place spoke to me saying, "just breathe and be". Val is one of the most positive people I have ever met. Every other word out of her mouth was a compliment. I am drawn to people like that because I highly value words of affirmation. What better place to get a self esteem boost than your stylist's chair? Val was very knowledgable about her business and her services. She has her client's well being in mind.
It was a pretty piece left over from a gilded age. The young girl's mother had found it in the attic and thought it would look nice in her little bedroom. It hung unobtrusively on the wall waiting for the tot to be tall enough to see into its shiny mercurial depths.
Branding your business might sound like something that just happens. When you start your shop, your service, your product, branding and public image will just fall into place right? Wrong. Branding is something purposeful that every successful business has done. Branding has to do with logos, color schemes, names and aesthetic. But it is even more than that. From the way you speak about your business on your website to the smell your clients associate with your company, everything you do can impact your branding.
Most of the time I am shooting for my job. I take portraits or I am documenting a commercial business. While all of my paid shoots involve my personal creativity, there are definitely expectations to get certain poses, light styles, a specific look. I am very happy to accommodate all of these things and often I also get to play a little for myself, but there is something truly refreshing about creating something just for yourself. No expectations except your own.
I am the night.
I walk in shadows and I sing in solitude,
My eyes are closed but my ears hear every movement,
I bring rains of starlight and waterfalls of moon beams.
I do not sleep but I shroud the world in a breathing death,
For most, a temporary state of escape.
No Disney princess; I am a warrior queen.
My hair is the color of the tropical sea, hemmed in by a crown of lost life.
My arms wear strength like golden cords, infused with the energy of roaring waves.
My body moves with agility and speed, like the currents of the laughing deep.
My gown shimmers and shifts, as the sun casting a broad arm over a calm horizon.
My tale would push me further and faster, ever moving to explore every ravine of the ocean floor.
Alas, my feet, keep me tethered to the shore.
When I began organizing my first group photo shoot, I planned to invite a variety of models to join us. The main goal for the event was to give each of the photographers an opportunity for practice and an environment in which to be creative. It is so easy, as a business owner, to become caught up in the "work" and forget the "art" that initially drew us to our profession. I decided to facilitate this day to return to the art without the pressure and restrictions that sometimes accompany a paid session.
What could be more exciting for me than taking pictures?
Taking pictures and getting to help someone fulfill their dreams! Now, I have a quick disclaimer. This article is about my mom. Yes. My mom. I know it is a bit cliche and maybe a little personal... But when the blog inspiration strikes, I must listen!
So what does my photography business have to do with my mother? Well my mom happens to be a very talented lady. Yes, I am a little biased because I love her. But truly, she is brilliant. For the sake of giving her personhood in this post, I will be calling her by her first name, Amy. Amy is a writer. I am not sure at what age she began. Was it was journaling as a teenager? Was it was writing short stories as a child? I know she liked to write songs and play her guitar in high school. As long as I have known her, Amy has displayed a knack for the written word. She has a beautifully creative way of expressing thoughts and ideas. When I was a kid, I remember her creating fun bedtime stories for my sister and I. As we got older, she took a creative writing class and eventually began writing a historical fiction novel.
Amy did not finish that novel, but the process of writing many chapters, and doing in-depth historical research helped to shape who she is as a writer. Perhaps she will pick up that quest again someday...
Today Amy's quest is in a very different writing medium. Amy has just begun her first blog. Though writing a blog means less writing on one specific story or topic, it, in no way, means less writing. I gawked at my mentor when she suggested I write a blog post three times a week. Sure that would be ideal for my business, but really, I would have to change my schedule to make time for it. Amy decided to commit to blogging five days a week. FIVE. Maybe that is completely normal in the blog community, but I think that was very ambitious! Amy has kept true to her word and posted on her blog every single weekday since its launch on February 1.
Amy has five "topics" to each match a day of the week. Monday is Faith. This is where Amy discusses her beliefs as a Christian and gives daily wisdom and advice. Wednesday is Family. Family is something Amy values greatly and this is reflected in her writing as she explores what family means and how to take care of your relationships with them. On Thursday, Amy tells stories about Friends and she discusses ways to maintain these important relationships. Friday is Fluff day! Fluff is essentially a "catch all" where Amy can explore ideas outside of her other categories. Sometimes she share recipes, cleaning tips, movie ideas, or anything else that strikes her fancy. Usually it is something fun and lighthearted!
You may have noticed that I skipped Tuesday. Tuesday is my favorite day. Tuesday is Fashion day! Amy, aka Stylin Granny Mama, is not only a writer, but a pretty great fashionista! She loves shopping and learning about popular colors and various ways to accessorize. But Amy doesn't dress like a 28-year-old wannabe, Amy dresses in a way that flatters both her age and her body type. She is so excited to help other women, real women, learn to do the same!
Amy asked me to help her with images for her blog. It was a no brainer for her. Daughter = Photographer? Perfect! I am not only a relatively new photographer, but I had never done anything fashion related before! However, I adore details and photographing beautiful individuals, so I couldn't refuse! It has been quite an adventure! There are many things I hope to get better at as I learn more about how to best display Stylin Granny Mama's amazing wardrobe ideas. We have done two fashion sessions and will be planning for the summer shoot soon!
I really hope you enjoy looking at these images and I hope you will take a moment to check out this talented lady's blog!