Headshots are important in the professional world. Not only do they impact how your peers see you, they can direct how your potential clients think about you. Just like your store front, logo, and website create an experience for your customers, your own image is also an important part of your brand. A person who presents a sloppy appearance could be labeled as someone who might not take pride in their work. A nervous or angry expression could make clients wonder if you are difficult to work with. An outdated headshot may remind you of a younger self, but it will confuse peers when they meet you in person.
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bowling green commercial photography
Branding your business might sound like something that just happens. When you start your shop, your service, your product, branding and public image will just fall into place right? Wrong. Branding is something purposeful that every successful business has done. Branding has to do with logos, color schemes, names and aesthetic. But it is even more than that. From the way you speak about your business on your website to the smell your clients associate with your company, everything you do can impact your branding.