Working with my Amy to pursue the creative things she loves has been such a fun experience. We have photographed outfits in snow, in rain, in summer heat. We have made some tricky locations look great and working with Amy has taught me new things about my own craft as well. Fashion photography is very different from portraiture or event coverage. I thrive on the textures, patterns, colors and flow of each outfit. I can’t wait to see the next ensemble she has for me to photograph.
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March 2019 was my fourth year documenting the Water for Ishmael annual fundraising event. Each spring the staff, students, and volunteers put together a special event to raise funds for scholarships for ESL students. Dinner is served and includes dishes from many different countries. Some food is homemade and some is donated by a variety of local restaurants. The event also involves a silent auction, a bazar, cultural demonstrations and traditional dance performances.
Headshots are important in the professional world. Not only do they impact how your peers see you, they can direct how your potential clients think about you. Just like your store front, logo, and website create an experience for your customers, your own image is also an important part of your brand. A person who presents a sloppy appearance could be labeled as someone who might not take pride in their work. A nervous or angry expression could make clients wonder if you are difficult to work with. An outdated headshot may remind you of a younger self, but it will confuse peers when they meet you in person.
There are numerous things to consider when thinking about what to wear for your family pictures. Colors, patterns and styles are all part of the, don't mind my pun, picture, but don't just think about the externals, think about your family as a whole and what they are going to feel comfortable standing in front of the camera in. Some people have a hard enough time getting their picture taken and feel totally awkward in front of the lens, but then add to that trying to make them wear clothing that is not their style or color preference and the smiles are not going to be very natural.
Anva is a very cute place. The decor is fun but relaxing and comfortable. I am a lover of textures and Anva is full of lovely ones to look at and feel. I felt like the whole place spoke to me saying, "just breathe and be". Val is one of the most positive people I have ever met. Every other word out of her mouth was a compliment. I am drawn to people like that because I highly value words of affirmation. What better place to get a self esteem boost than your stylist's chair? Val was very knowledgable about her business and her services. She has her client's well being in mind.
Branding your business might sound like something that just happens. When you start your shop, your service, your product, branding and public image will just fall into place right? Wrong. Branding is something purposeful that every successful business has done. Branding has to do with logos, color schemes, names and aesthetic. But it is even more than that. From the way you speak about your business on your website to the smell your clients associate with your company, everything you do can impact your branding.